How to Write a Strong Business Letter to Travel Suppliers

Aug 14, 2019 | Blogger Bar, Email Marketing, Getting Started, Marketing Ideas, Supplier Marketing Matters, Travel Advisors, Travel Agency Owners

Need to write a strong business letter to a travel supplier to request marketing support, i.e. collateral, funding?

Every travel seller needs to establish business relationships with travel suppliers, as this creates the strong industry connections necessary for success. As a travel seller, it’s your job to always pursue new and better marketing tactics. This includes learning how to write a strong letter so you can get the exact marketing support you need.

Establishing Relationships with Travel Suppliers

When you’re a travel seller, part of your business plan includes establishing relationships with carefully selected travel suppliers. You may choose to focus on creating relationships with all types of travel suppliers, which isn’t unusual. Or you may choose to focus on only certain types of travel suppliers, with airlines, cruise lines, tour operators and hotels being some of the more popular types.

Why is establishing relationships with travel suppliers so important to your bottom line? Because they can provide you with the marketing support you need for success! You need to thoroughly research any travel suppliers you’re interested in partnering up with as they will be a critical part of every experience that your clients have with you. Your goal is an ongoing and mutually beneficial relationship that helps you create and maintain a trusted brand no matter what part of the industry they serve.

How Supplier Marketing Support Works

Every travel seller will benefit from having a focused portfolio of travel suppliers for every segment of their business. The first step in creating this list is to figure out what types of travel suppliers you need to connect with in order to provide your clients with the travel-related products and/or services they’re looking for. Your list can be as short or as long as you want it to be. You can even create two separate supplier lists, one that includes general suppliers and one that includes preferred suppliers.

Your next step is to then reach out to these suppliers, with hopes of establishing long-lasting relationships. 

How to Write Letters That Wow

Those who work within the travel arena tend to be busy. So… the first thing you need to understand when writing a winning letter is to keep it short and to the point. Your style and tone should of course be both friendly and professional. You want to display confidence without being arrogant. You need to let them know how establishing a relationship with you is going to benefit them.

Keep in mind that travel suppliers are contacted often by sellers wanting to establish a business relationship. This makes it essential for you to write a strong business letter that stands out from the rest! Including a compelling intro is a great way to hook them in. Ensure they notice your envelope by using a large envelope that contains bright colors (don’t go too crazy) and/or unique images (foil stamping adds prestige). You should really pay attention to the details here as you put your entire communication together and know that the recipient certainly will. Grammar, spelling, punctuation… everything matters. So we’ve created a few handy templates to help you along.

About TIMA

The Travel Industry Marketing Association is the first travel industry organization dedicated to, and driven by marketing. We are on a mission to provide the education, tools, and support travel professionals in every segment of the industry need to promote and grow their brands.

Is It Time to Join Us?

Let’s grab some time and chat about all of the incredible options you have, all designed to grow your travel business.

Key Phrases to Use:

  • I came across your website and see that you offer products and services that would compliment my product portfolio…
  • I am seeking relationships with suppliers who have strong, professional brands that will wow my clients…
  • I’m establishing my brand in your segment of the marketplace, and see some parallels we can mutually market to my portfolio of prospective clients…
  • I appreciate your time…
  • I’m open to exploring mutually beneficial incentives and promotions to drive loyalty to both of our brands…

Always See the Win-Win!

Suppliers know that your success is their success, and vice versa. Your suppliers win when you bring them in new business. You win by receiving various types of marketing support. When done right, this marketing support is going to bring your business to a whole new level, which is exactly what you both want and need!

Download the Supplier Communication Power Pack

Everything You Need to Write for Results!

The Supplier Marketing Power Pack Includes:

  • Letter Template Introducing Your Business
  • Letter Template Requesting Marketing Funds
  • 5 Things You Must Do When Communicating with Suppliers
Download the Kit

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