Are you tired of using the same social media assets to market your travel-related business?
You’re not alone. Many business owners are looking into additional marketing options these days, as they know this is necessary to make themselves standout from their competition. At TIMA, we create beautiful, original posts for you that will help you stand apart and grow your following. Want to learn more?
Social Media Marketing Platforms
Most businesses use a variety of social media platforms to promote their products and/or services these days. And why not? These platforms are easy to use and have the potential to reach thousands of customers, possibly even millions. But the fact that almost every business is using the same social media marketing platforms can make this marketing method rather boring. And it’s easy for your business to get lost, as everybody uses social media to market their business.
So what to do? You need to find new, fun and interesting ways to market your business! Makes sense, right? But where do these new marketing opportunities exist? How do you find new platforms to market your travel business that differentiate your business from the rest?
Exploring New Social Media Options: Pinterest
Since social media isn’t quite as straightforward as it used to be (post something and get a response), looking into new options is necessary to grow your business. Let’s pick one for now: Pinterest.
Sure, Pinterest has always been the go-to for those looking for recipes, inspiration on how to decorate their new nursery, or laundry hacks… but Pinterest has grown into one of the most powerful visual sales platforms in the known universe.
Did you know?
- Right now, Pinterest is the 3rd most-used search engine in the world. That means it is absolutely worth your time to start thinking of ways you can harness this for your brand.
- Pinterest has business accounts with very robust tracking and measuring tools, as well as full support for e-commerce. So unlike Instagram, you can promote products and capture the sale without having to come up with a myriad of workarounds.
- You can sign up for a free Canva account and publish beautiful social media graphics directly to your Pinterest account, making this combination a powerful tool in driving more sales from your social content!
So head on over and set up an account and start exploring – you’ll see other travel professionals and suppliers you recognize that should inspire you to get off the sidelines and get in there!
Is your brand ready?
Our experienced team at TIMA knows how to find the best marketing opportunities for your business. We understand how important it is for you to market your business in a way that perfectly supports your brand. That’s why we’ll provide you with the personalized attention you need, and deserve.