Marketing With Media

Join Mary Charleson with Five-Minute Marketing on July 31st at 2pm EST for this informative session where we will help entrepreneurs and small business owners get clear on their offering and target audience, while creating a home base (owned media) from which to leverage your message.

You’ll learn to create a system for managing social media (rented media), gaining publicity (earned media), leverage established channel reach (embedded media) and use a limited marketing budget (paid media) strategically, so you can spend less time marketing while driving sales.

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2:00 pm - 3:00 pm


  • Mary Charleson
    Mary Charleson
    President, Charleson Communications. CEO & Founder, Fiveminutemarketing.com

    Mary Charleson, is a marketing speaker, educator and strategist. She is the author of two books, Word of Mouth Mouse & Mobile and Five-Minute Marketing, each featuring tips for the time-starved business leader. Mary is a member of the Canadian Association of Professional Speakers and the Global Speakers Federation. She is one of fewer than 12% of speakers globally who hold the designation of CSP (Certified Speaking Professional), the international measure of excellence for professional competence and proven experience.

    Mary’s career spans over 20 years in media, advertising and education. She has been a popular marketing instructor at City University of Seattle, NYIT (New York Institute of Technology), Capilano University, Acsenda School of Management, and guest lecturer at UBC Sauder School of Business. Mary has worked with hundreds of business and organizations to improve their marketing efforts through consulting and speaking. A contributor to Business in Vancouver since 2002 and a monthly marketing columnist for the Huffington Post, her work has also been published in the Globe & Mail, the Toronto Star, the Vancouver Sun, Marketing Magazine, Strategy, Zoomer, Cottage and Outside magazine. Mary is a frequent guest on CBC TV news offering her opinion on marketing and business trends.

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Travel Industry Marketing Association

is the first travel industry organization dedicated to, and driven by marketing. We are on a mission to provide the education, tools, and support travel professionals in every segment of the industry need to promote and grow their brands.

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