Simple Social Proof: How to Create Effective, Low-Cost Marketing Leveraging Your Already-Happy Clients and Customers

According to a Nielsen survey, over 80% of Americans seek recommendations before making a purchase of any kind. Where better to get those recommendations than your already-happy customers?

Join Megan Zink – senior content marketing manager, photographer, content creator and founder of travel sites Color & Curiosity and Moderately Excited – as she shares best practices for gathering and leveraging testimonials from your already-happy customers as effective, low-cost marketing you can use across your social media, email, website and other marketing channels. Sign up and learn:

  • What social proof is and why it makes such a big impact in the traveler’s lifecycle
  • How to gather and leverage testimonials and other social proof quickly and effectively
  • Inspiration and tips for easily applying social proof across your existing marketing channels to create loyalty and grow your client and customer bases

The event is finished.


Oct 27 2020


2:00 pm - 3:00 pm


  • Megan Zink
    Megan Zink
    Travel Blogger & Photographer

    My name is Megan and I love travel, photography, content creation and marketing; I actually work full time as a content marketing manager for a B2B company. I have over 7 years of experience in digital marketing, most notably in social media marketing, email marketing, editorial/content marketing & influencer marketing.

    I have worked with travel brands including Visit Idaho, Visit Lake Geneva, Visit Bloomington and Visit French Lick West Baden on marketing strategy, content creation and promotion. I also consulted for Windy City Travel – an agency in Chicago, during which I helped strategize and execute a comprehensive marketing campaign to communicate the benefits of working with a travel agent.

    Professionally, I have over 9 years of experience conducting corporate training on all the facets of marketing and have spoken at a number of panels, events and webinars, thanks to my improv training at Second City in Chicago.

About TIMA


Travel Industry Marketing Association

is the first travel industry organization dedicated to, and driven by marketing. We are on a mission to provide the education, tools, and support travel professionals in every segment of the industry need to promote and grow their brands.

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