Simple Social Proof: How to Create Effective, Low-Cost Marketing Leveraging Your Already-Happy Clients and Customers
According to a Nielsen survey, over 80% of Americans seek recommendations before making a purchase of any kind. Where better to get those recommendations than your already-happy customers?
Join Megan Zink – senior content marketing manager, photographer, content creator and founder of travel sites Color & Curiosity and Moderately Excited – as she shares best practices for gathering and leveraging testimonials from your already-happy customers as effective, low-cost marketing you can use across your social media, email, website and other marketing channels. Sign up and learn:
- What social proof is and why it makes such a big impact in the traveler’s lifecycle
- How to gather and leverage testimonials and other social proof quickly and effectively
- Inspiration and tips for easily applying social proof across your existing marketing channels to create loyalty and grow your client and customer bases
Megan ZinkTravel Blogger & Photographer
My name is Megan and I love travel, photography, content creation and marketing; I actually work full time as a content marketing manager for a B2B company. I have over 7 years of experience in digital marketing, most notably in social media marketing, email marketing, editorial/content marketing & influencer marketing.
I have worked with travel brands including Visit Idaho, Visit Lake Geneva, Visit Bloomington and Visit French Lick West Baden on marketing strategy, content creation and promotion. I also consulted for Windy City Travel – an agency in Chicago, during which I helped strategize and execute a comprehensive marketing campaign to communicate the benefits of working with a travel agent.
Professionally, I have over 9 years of experience conducting corporate training on all the facets of marketing and have spoken at a number of panels, events and webinars, thanks to my improv training at Second City in Chicago.