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Sales and Marketing Calendar

September 2021

September: What Should You Be Doing This Month?

The end of summer is here, the leaves and the weather will start changing, and with those changes comes the peak booking season for travel.  Consumers will purchase more travel in the next three months, than in any other time of the year.  It is time to plan, prepare, and promote!

TIMA TIP OF THE MONTH

Do you use supplier promotions or offers to generate new business from emails, newsletters, or social media pages?  If you do, be sure to direct them to the landing page on your website where that offer is detailed.   The digital sales cycle will take them to your website and you only have 2-3 seconds for them to find what they are looking for.  Tie all of your digital marketing together so you don’t lose them!

 

TIMA Websites

Customized Website Designs for Travel Advisors

Are you looking to establish a professional digital presence for your travel business? Do you need a website and aren’t sure how or where to start? TIMA Websites can help.

Visual media has always been the best ways to sell travel. TIMA Websites are designed to help you create a stunning digital presence that will impart buying confidence to travel consumers. We provide solutions from simple DIY templates to fully customized layouts.

Professionally designed to define and distinguish your travel business as a go to resource our plans feature high quality images, and travel centered content – TIMA Websites brings it all to life. Select a plan that utilizes one of our many template designs or work with our creative team to build your custom website. No matter which path you choose, TIMA can help you standout with a website as unique as your agency!

What’s Selling HOT Right Now?! 

Our original designs are ready to drop into your social media posts right away, along with our suggested post text and hashtags. Use them as-is or rewrite to fit your promotion. The choice is yours!

Bali Travel

With shorelines of stunning beaches, crystal blue waters, and scenic views, this tropical paradise in the Indonesian archipelago is truly one of a kind. Each beach is unique and charming in its own way.

River Cruises

River Cruises are less crowded, more intimate, and you get the opportunity to see things that ocean cruises can’t access! Typically, a river cruise ship only holds about 200 passengers making the experience much more unique and personalized.

Spring Europe

Did you know there are more than 200 languages spoken in Europe? Europe is the perfect escape for your next vacation. No matter what kind of vacation you’re wanting to take Europe is the perfect place to cater to all your expectations!

TIMA at IADWP Love Mexico

Mexico

Live in luxury when you escape to Mexico for your 2021 or 2022 getaway. In Mexico you get to enjoy white sand beaches, embrace luxury, and treat yourself to some much-needed relaxation. Help your clients escape to one of the many luxurious destinations Mexico has to offer.

Bali Travel

Have your clients expressed interest in traveling to the beautiful destination of Bali by themselves or with a group? TIMA is here to help!

With shorelines of stunning beaches, crystal blue waters, and scenic views, this tropical paradise in the Indonesian archipelago is truly one of a kind.

Each beach is unique and charming in its own way, from soft white sand beaches perfect for relaxing in the sun, to limestone cliff beaches perfect for extreme adventure and diving, there is something for everyone to enjoy.

Bali is also known for its vibrant culture where the Balinese host ceremonies and celebrations throughout the year, many of which can be enjoyed by visiting tourists.

The Balinese are very spiritual people, so make sure your clients visit one of the many majestic temples!

With never-ending adventure and every kind of natural beauty you could imagine, your clients will feel welcome from the beginning when they visit Bali.

 

Group Travel Benefits
Group Travel Benefits

Bali Travel Post Pack

Our original designs are ready to drop into your social media posts right away, along with our suggested post text and hashtags. Use them as-is or rewrite to fit your promotion. The choice is yours!

Promote Bali Travel

This post pack contains 4 different designs you can post on Facebook, Instagram, LinkedIn, Twitter, and Pinterest to drive more demand for your services.

To see all of the designs, simply hover over the image and you can click the arrows to see all 4 designs. 

 

 

Free Video

Please enjoy this FREE video from the TIMA Library to assist your marketing efforts this month! 

LGBTQ Travel

Based on the tourism industry data, the estimated market and impact of LGBTQ travelers is roughly $70 billion — and that’s in the U.S. alone. 

That is a pretty substantial amount of travel spend – is it on your radar to market to this audience?  GayTravel.com cites that within this community, 58% of adults were “more likely to purchase products and services from companies that market directly to gays and lesbians”.  A great point when considering where to put your marketing dollars.

The United World Tourism Organization data says that gay men average 3.9 trips per year, and lesbian women average 3.3, so targeted marketing efforts each quarter would fit the travel patterns.

There are now a number of places where LGBT travelers can be themselves and there are tours and cruises that cater to gay travelers.  Major cities like San Francisco, Washington, Los Angeles, and Chicago tend to be popular domestic destinations.  Internationally, there are still safety concerns to be aware of, specifically in destinations where there had been violence against gay people.

Fortunately, the number of locations where this is a concern is decreasing and the industry is seeing competition from a growing number of destinations and hotel groups.  There are tours around the world that support this niche group and major hotel chains like Hilton and Marriott have dedicated micro-sites and vacation packages.

If this is a target market for you, there are many options.

LGBTQ Honeymoons Post Pack

Our original designs are ready to drop into your social media posts right away, along with our suggested post text and hashtags. Use them as-is or rewrite to fit your promotion. The choice is yours!

Promote LGBTQ Honeymoons!

This post pack contains 4 different designs you can post on Facebook, Instagram, LinkedIn, Twitter, and Pinterest to drive more demand for your services.

To see all of the designs, simply hover over the image and you can click the arrows to see all 4 designs. 

 

 

Free Video

Please enjoy this FREE video from the TIMA Library to assist your marketing efforts this month! 

Voluntourism- Responsible Travel

If you aren’t familiar with this Responsible Tourism trend in travel, Voluntourism is a vacation in which travelers participate in voluntary work, typically with a charity.

Many people want to take their valuable time off not only to travel, but also to give back.  Voluntourism is now a sought-after style of travel for parents wanting to teach their kids about volunteering and the gift of giving, to individuals who want a meaningful experience during their time away from work, to church groups as mission trips.

This industry has had some backlash as some travelers have taken to social media to promote themselves as do-gooders instead of staying true to the cause.   There is also a question as to the impact on the communities themselves.  Before selling this kind of tour, do your research and make your clients aware of all the important details surrounding this effort.

Volunteer World has built a service to combine suppliers and destinations with travelers who are interested in going to an international destination.  They are one of many organizations who facilitate Volunteer Travel.

If you want to start targeting this niche market, focus on families, religious organizations, and local volunteer centers, to kick things off.

Voluntourism Travel Post Pack

Our original designs are ready to drop into your social media posts right away, along with our suggested post text and hashtags. Use them as-is or rewrite to fit your promotion. The choice is yours!

Promote Voluntoursim!

This post pack contains 4 different designs you can post on Facebook, Instagram, LinkedIn, Twitter, and Pinterest to drive more demand for your services.

To see all of the designs, simply hover over the image and you can click the arrows to see all 4 designs. 

 

 

Free Video

Please enjoy this FREE video from the TIMA Library to assist your marketing efforts this month! 

Need Help Promoting These Topics? Purchase One Of Our Lead Magnets!

A lead magnet is a marketing tool that generates leads by offering a long-form resource in exchange for a prospect’s contact information. TIMA is providing you with prebuilt travel guides for you to use as your lead magnets ad to help you capture new leads!
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