Social Media Management
You know you need to be on social media. But managing all those platforms like Facebook, Instagram and Twitter effectively can be a challenge. That’s where we come in. Social media management goes beyond just having the platforms and occasionally posting. Effective management means consistent attention to creating, publishing, monitoring analytics, interacting and engaging with users. Done well, this creates reach and interest, which ultimately fuels sales.
The best part about social media is that at a basic level it is free. There are many things which can be done to leverage organic reach and engagement with content. But even a modest budget can go far, when posts are well targeted, and strategically planned to nurture interest and ultimately a sale.
Social media networks, from Facebook to LinkedIn, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences. Traditional marketing and advertising can’t match the reach — or price — of social.
Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. For example, 74% of people now use social media when making purchase decisions. Not to mention, 80% of people get advice about purchases through social media.
Marketers and business owners alike agree on the performance of social media marketing and advertising. Via social, companies can build their brand, generate leads and ultimately drive sales. Almost 45% of business-to-business (B2B) marketers, for instance, have earned a client through Facebook.
A TIMA social media manager is a skilled professional at social media marketing, advertising, and management. They help achieve your goals for social media, like growing your following, increasing reach and engagement, or sending leads to your website.
Social Media Advertising
Of course, organic reach only goes so far. That is where paid social media advertising comes in. Putting a budget behind some of your social media content can increase your reach, put your content in front of the right buyer, and help build out a sales funnel back to your website, where you can nurture interest and connect with them personally to close the sale.
A well-qualified lead is very apt to become a customer if you meet their needs and nurture the relationship. But where do you generate leads in the first place? That’s where social media can do some heavy lifting. Social media content, created and shared strategically across your platforms, can help create interest in a destination or package you are offering. The key is to have posts link to where individual data can be captured, so you can follow up for the sale.
Social Media Platforms
With nearly two billion daily users, Facebook is a massive social media network. That’s why agencies that offer social media management services will not only specialize in Facebook but also recommend it due to its audience variety.
Pinterest has more than 450 million monthly active users, providing companies with a strong visual focus, such as cabinet manufacturers, clothing stores, and flower shops, the chance to connect with people in their target audience.
With 330 million monthly users, Twitter doesn’t offer the same reach as Facebook. It does, however, provide your business access to a group of users that engage with brands daily. Depending on your target audience, that’s an advantage.
With more than two billion users, YouTube offers access to more than 80% of adults in the U.S. In response, businesses are doing more with their YouTube accounts, from creating how-to videos to showcasing behind-the-scenes material.
With around one billion monthly users, Instagram is becoming a new standard for social media management services. Its focus on images, as well as videos, encourages companies to come up with creative ways to capture and engage their audiences.
As the biggest professional social network in the world, LinkedIn offers access to more than 774 million users. That’s why it’s an ideal platform for businesses looking to recruit candidates, as well as establish themselves as an industry leader.