The travel industry marketing landscape is changing rapidly.
It’s no secret that high value travel product is best handled by skilled professionals. Consumers are flocking back to travel agencies and advisors, and lending more credibility and weight to the thoughts and opinions of travel influencers all over the world.
How are you adapting your marketing approach to this evolving environment?
The same old email ads and offers just aren’t going to move the needle anymore. But you already know that. What you may not know, is what your next steps should ensure you’re ahead of the curve on how the industry is communicating, and what the needs of the agency and influencer communities look like now.
Some things to consider…
With the surge in demand for travel agency and advisor services – are you equipping your travel distribution networks with the right collateral to maximize sales?
Your sales and marketing mix should include:
- Offers that travel advisors and influencers can immediately post to their social networks to capture more traveler interest.
- Messages that address every stage of the travel buying decision process, from inspiration to post-travel communications.
- Videos and other interactive sales pieces that can be used throughout the sales process to inspire up-sales and referrals.
- PDF pieces that can be designed with the agency or influencer’s logo to instill a stronger brand experience for the traveler and loyalty from your travel sellers.
If these items aren’t already a crucial part of your sales and marketing strategy, we can help.
Whether you need a strategic marketing plan built from the ground up, or you just need your existing materials adapted for use in these new areas, we’ll put a custom proposal together to address these pain points quickly and without destroying your budget.
Schedule a Consultation
Let’s talk about everything TIMA can do to support you and your marketing programs this year!
How does pricing for these services work?
We can quickly assess your needs and create a custom proposal that will address both your short and long term needs.
Do you understand how travel agency and influencer marketing work?
Can TIMA help me with all of my marketing campaigns?
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