The travel industry marketing landscape is changing rapidly.
It’s no secret that high value travel product is best handled by skilled professionals. Consumers are flocking back to travel agencies and advisors, and lending more credibility and weight to the thoughts and opinions of travel influencers all over the world.
How are you adapting your marketing approach to this evolving environment?
The same old email ads and offers just aren’t going to move the needle anymore. But you already know that. What you may not know, is what your next steps should ensure you’re ahead of the curve on how the industry is communicating, and what the needs of the agency and influencer communities look like now.
Some things to consider…
With the surge in demand for travel agency and advisor services – are you equipping your travel distribution networks with the right collateral to maximize sales?
Your sales and marketing mix should include:
- Offers that travel advisors and influencers can immediately post to their social networks to capture more traveler interest.
- Messages that address every stage of the travel buying decision process, from inspiration to post-travel communications.
- Videos and other interactive sales pieces that can be used throughout the sales process to inspire up-sales and referrals.
- PDF pieces that can be designed with the agency or influencer’s logo to instill a stronger brand experience for the traveler and loyalty from your travel sellers.
If these items aren’t already a crucial part of your sales and marketing strategy, we can help.
Whether you need a strategic marketing plan built from the ground up, or you just need your existing materials adapted for use in these new areas, we’ll put a custom proposal together to address these pain points quickly and without destroying your budget.
Schedule a Consultation
Let’s talk about everything TIMA can do to support you and your marketing programs this year!
How does pricing for these services work?
Our pricing is based on the volume of marketing you’re working with, and the level of effort you need from us. For example, you may need just a few marketing pieces tweaked, or you may need an entirely new strategy.
We can quickly assess your needs and create a custom proposal that will address both your short and long term needs.
Do you understand how travel agency and influencer marketing work?
All too well. After years with several key travel industry consortia, our team knows that no matter what, the end result has to be an increase in production from the agencies who represent your network. We can ensure the marketing is focused only on the agencies whose production you’re measured on, and that it’s driving value for your distribution channel.
Can TIMA help me with all of my marketing campaigns?
Absolutely. Consider us an extension of your marketing department. We can do a little, some, or all of your creative. We are here to improve your marketing and reach while also making your life easier.
VOLUME BASED PRICING
Our fees are contingent on the volume of marketing work you need support on.
deep travel industry knowledge
You can rest assured that your TIMA team has many years of experience developing successful agency-facing campaigns.
With more than 20 Travel Weekly Magellan Awards and many more from outside the travel trades, we’ll fill your shelves with trophies in no time. Your clients will love that!
Want to talk to a human before deciding?
No problem, we love to chat.