Marketing for Travel Suppliers

GIVE YOUR CONSUMER AND TRAVEL AGENCY MARKETING A BOOST

Do you know how much your B2B marketing strategy could be worth?

The travel industry has experienced more change in the last 2 years than the last 10 combined. Engagement with travel advisors is all the more critical for your destination or product’s success and profitability, while at the same time the space has grown more fragmented. Consider:

The two largest influencers for agents to make product recommendations is Brand Reputation and their personal Knowledge of the product.

Travel advisors can be the strongest and most effective advocates for your brand.

Despite being the largest channel, most marketing budgets funnel towards B2C campaigns meaning significantly higher ROIs on well targeted B2B marketing activities.

Is your B2B strategy geared towards the needs of today’s market? How do you know your co-op dollars are driving ROI?

Estimates show that the number of travel advisors in America exceeds more than 100,000 and has grown despite the pandemic. However, the sales volume of each advisor may range from as low as $10,000 in annual sales to 10’s of millions. This matters because travel agencies remain the largest sales channel for the US Travel Market representing 30% of all sales. Whether your focused on the top producers or want to develop a strategy for the long-tail, many of the attributes are the same:

How TIMA can help

TIMA partners across the travel industry with Consortia, Host Agencies, and Stand-alone agencies to provide marketing services to help them reach more customers more effectively. Through our partnerships we can help you reach more than 50K agents including many from the top Host and Consortia. We pair these services with the needs of travel suppliers and DMOs to offer services ranging from:

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