Marketing for Travel Suppliers
GIVE YOUR CONSUMER AND TRAVEL AGENCY MARKETING A BOOST
Do you know how much your B2B marketing strategy could be worth?
The travel industry has experienced more change in the last 2 years than the last 10 combined. Engagement with travel advisors is all the more critical for your destination or product’s success and profitability, while at the same time the space has grown more fragmented. Consider:
The two largest influencers for agents to make product recommendations is Brand Reputation and their personal Knowledge of the product.
Travel advisors can be the strongest and most effective advocates for your brand.
Despite being the largest channel, most marketing budgets funnel towards B2C campaigns meaning significantly higher ROIs on well targeted B2B marketing activities.
Is your B2B strategy geared towards the needs of today’s market? How do you know your co-op dollars are driving ROI?
Estimates show that the number of travel advisors in America exceeds more than 100,000 and has grown despite the pandemic. However, the sales volume of each advisor may range from as low as $10,000 in annual sales to 10’s of millions. This matters because travel agencies remain the largest sales channel for the US Travel Market representing 30% of all sales. Whether your focused on the top producers or want to develop a strategy for the long-tail, many of the attributes are the same:
How TIMA can help
TIMA partners across the travel industry with Consortia, Host Agencies, and Stand-alone agencies to provide marketing services to help them reach more customers more effectively. Through our partnerships we can help you reach more than 50K agents including many from the top Host and Consortia. We pair these services with the needs of travel suppliers and DMOs to offer services ranging from:
1. Brand Awareness and Education
2. Managed Lead Builds and Database Re-Engagement for agents
3. Online Product and Content Presence
We Create Powerful Campaigns Designed to Drive More Transactions From Both Consumer and Travel Agency Sales Channels.
Featured Supplier to Agent Campaigns
DIY Brand-to-Agent Ad Campaign$600.00 – $3,000.00
We’ll turn any offer, promotion, or update you have into professional marketing content for travel advisors to implement into their marketing. With our how-to guide, travel advisors can quickly start marketing your offer.
Brand-to-Agent Facebook Ad Campaign Combined with an Agent-Friendly DIY Marketing Pack$750.00 – $25,000.00
We’ll connect you with travel advisors well-suited to your brand and implement a Facebook ad on their accounts, complete with an automated follow-up email series sent to all leads. Plus, get a DIY Marketing Pack to send to additional travel advisors.
Brand-to-Agent Database Campaign Combined with an Agent-Friendly DIY Marketing Pack$750.00 – $10,000.00
We’ll connect you with travel advisors well-suited to your brand and implement a beautiful marketing campaign to their databases. Plus, get a DIY Marketing Pack to send to additional travel advisors.
Brand-to-Agent Email Marketing$3,500.00
Get your message in the inboxes of over 40,000 travel sellers across the US.
Brand-to-Agent Training Creation$3,000.00
Whether it’s training travel advisors on how best to sell your product or creating a free training course as an incentive for advisors you work with, we can help!
Brand-to-Agent Supplier Overview$3,500.00
Travel Agents flock to our Marketing Dashboard for industry tips, freebies, and travel resources. Get in front of your target audience by purchasing a supplier spotlight.
Sponsor a webinar. We’ll market it to our entire email list of 40k+. Our webinars typically draw in over 50 agents! Plus, receive an attendee list for easy follow-up.
Purchase an ad spot in our newsletter that reaches over 40k in the travel industry.
Branded Dashboard Ad Spots$750.00
These banners are promotional placement opportunities throughout TIMA’s microsites and dashboards.
Brand-to-Agent LINK Post Packs$1,000.00
Make it easy for travel agents to share about your brand. We’ll design beautiful social posts complete with captions for Facebook, Instagram, Pinterest, and Twitter.
Brand Managed Ad Campaign$2,000.00This managed B2B2C marketing campaign helps your promotion get into the hands of the consumers under the care of experienced travel advisors. You will get reports on the audience, reach, impressions, total clicks, and the number of leads generated.
Reasons to Choose TIMA
Insights to make sure you are engaging with the right advisors
The tools to ensure seamless execution of your campaigns adhering to any brand requirements
Reporting and analytics to measure ROI